Nextbook has got a little feature in their Religion section that riffs on my recent Revealer piece. (And while you are there, I recommend reading Shalom Auslander's wacky memoirs.)
Here's their comment:
Services for the Tragically Hip
Questionable efforts to make shul cool continue with indie rock rabbis and Synaplex, a program that organizes Saturday "Tour de Torah" bike rides and "Jewpardy" sessions. The WSJ's Naomi Schaefer Riley takes a critical look at the latter, and gets lambasted by Rabbi Daniel Brenner for arguing that the non-Orthodox need "consultants to sell their religion."