Bet for Badu?

Every once in a while while checking Google News one stumbles upon some wack-ness with Jewish content. Case in point is this from recording artist/performance artist Erykah Badu. What is with this cheeky Bet? A reference to a B-side? A reference to Bereshit? A reference to the mystical teaching "do not look at what is behind, above, or below, but only what is ahead"? A play on "Badu"? Do we have another celebrity kabbalist on our hands?

Apparently the Dallas Police Department is not down with her artistic expression.

But I for one am a fan -- if every celebrity chose a Hebrew letter to don on their cheek, children everywhere would have an easier time in Hebrew school.